Invest where marketing works best for you.
Turn your marketing wish list into action.
- Hire a fractional Chief Marketing Officer
- Level up your team with marketing advancement training
- Drive your own marketing plan in The Marketing Strategy Lab
Random acts of marketing do not stimulate enduring growth.
You need a more focused approach.
- No more fuzzy strategies, spray and pray tactics, and slap-dash metrics
- You need streamlined marketing activity focused sharply on your most urgent needs
- You deserve an action plan that actually gets done
- You’re done with silos, tunnel vision, or egos that can’t be checked at the door
We know you’ve got big goals
That means your marketing has to deliver even bigger results. And you don’t have time to waste on marketing that doesn’t grow your business in a meaningful way.
We’ve helped deliver measurable results for companies just like yours by focusing their marketing efforts where they will have the most impact.
Here’s how it works.
What our clients are saying
Our company had aggressive marketing needs in order to achieve our ambitious growth goals. Since 2013, Ilene and her team have developed a high volume of blog, social, video, sales collateral, and lead generating advertising activity so we could support our revenue objectives. White Space Marketing Group has contributed to our $20M, 100% revenue growth during the last three years.
Ilene is the rare strategic thinker who can also stay on top of the details of implementing a multi-channel, multi-product line, multi-vertical marketing campaign. I believe that Ilene can operate “top to top” within any client company and will bring significant value when doing so. Lastly, Ilene has a particular focus on the quality of every word that her team produces for their clients, and has also as a personal partner in bringing our brand to the next level.
Chief Product, Marketing, & Privacy Officer
“I didn’t have months and months to figure out the hiring process. I needed an impact on the 2021 business. Ilene integrated quickly and got her hands dirty. We set some pretty aggressive goals for the quarter and exceeded them–three weeks early. Ilene has become a trusted advisor.”
“We knew we had some heavy lifting ahead of us so we really needed the right fit. If you are looking for strong leadership support in the realm of marketing, Ilene is your person. Consider yourself lucky to work with her.”
Deborah Osburn, CEO, clé tile
Our company had low marketplace awareness, a weak brand position, negligible web presence, and no digital engagement activity. Ilene and her team have worked with us since 2013 to establish our brand, support it with content, advertising, and leads, so that revenue has doubled and awareness has increased to 90% amongst target prospects.
Roger Korman, Ph.D.
Chairman & CEO
DMD Digital Health Connections Group
I honestly felt that a marketing person would know what we wanted. And we didn’t. When we read about the Lab, it was the “marketing by accident” message that got to me, because that’s exactly how I felt. We have all these tools, we have all these buzzwords, we have these ideas, we didn’t know how to put it all together strategically and execute it. That was a problem we had to solve.
As a veteran blogger and citizen of social media, I thought I knew a lot before working with Ilene and Bari. I was so wrong. Their insight into how the various pieces of digital marketing actually work, and how they work together, was on a whole other level. This deep, nuanced expertise was matched by a no-nonsense, efficient approach to planning and executing an effective digital marketing campaign that is customized to my audience and my business goals. They really get it and have invaluable information to share.
Owner and Author
Mason Dixon Knitting
Ilene has a special combination of sensitivity, enthusiasm, know how, and professionalism that makes her services an asset to any business. She has the rare quality of being a great listener, which enables her to custom-design the exact resources and plans needed to achieve specific goals. Plenty of people have access to information; Ilene’s gifts go beyond that to sifting through that information to find what is most useful for her customer, focusing on the customer’s priorities, and determining what tools would best be utilized and how to use them to reach the right people in the right way.
Private Education Consultant
The Wright Tutor
White Space was an invaluable resource to the International Nanny Association, helping the Board of Directors brainstorm initiatives for our business members. The INA engaged Ilene again for a follow up project developing resources (guides, white papers) for our business members. Ilene and her team were creative, focused, and delivered the project on time. Most importantly, these resources have been well received by our members.
HomeWork Solutions, Inc.
There is only one person that can get your web page looking stunning, and expand your exposure in the market. I am serious on this point. Ilene Rosenthal of White Space Marketing Group knows how complex our product is to sell. She has me on twitter, fb, G+ 3, 4 times a day. She has helped us win Best of Houzz 2015 and used it to further our marketing efforts. When they see us on Houzz, they go to our website, she makes sure of that. When you send her an email with a question, you get a response within minutes. Brains, service and a great attitude.
Conservatory Craftsmen, Inc
We don’t do everything
We help you do what you need, where you need it most.
Digital & Traditional Advertising
Website Design & Development
Paid & Social Search
Analytics & Reporting
Creative & Production
Drive Your Company’s Marketing Strategy
We’ll help you invest your energy and resources where they matter most – on marketing that moves people to action, fuels your sales force, and helps you get stuff done.
We’re a certified HubSpot Partner and certified Storybrand Guides.