Coaching for Your Marketing Team

The Air-cover You Need, Where You Need It Most

The Marketing Strategy Lab

You Don't Have to Go It Alone

You don’t have to go it alone

  • Get C-level coaching to up-level your marketing output
  • Access core principles, templates, and resources to improve implementation
  • Find support to stay on task and accountable for your marketing investment 


How to Avoid Random Acts of Marketing

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Paths You've Tried Before

As of today you’ve probably…

  • Hired outsourced marketing specialists
  • Purchased technology to solve a problem
  • Relied on paid channels to drive business
  • Hired sales people
  • Tried to figure it out yourself
  • Avoided investing in marketing altogether

Yet, results are tepid…

It’s possible that:

  • You aren’t sure which marketing approach will work best for your business
  • Vendors are selling what they do, not what you need
  • Trial-and-error has mostly been…error
  • You need more data to determine how much to spend
  • You haven’t sourced the expertise you need
Tepid Marketing Results

Don’t take someone else’s word for it.
Take charge of your own marketing roadmap.

away the waste

your messaging

Select efficient marketing channels

Get specific on what success means to you

Define the right talent you need to put marketing into action

Not all the things. Only what you need.

  • Refine planning and implementation across all marketing pillars 

  • From messaging to paid channels, determine where you need improvement, and optimize

  • Access expert oversight in real-time

  • A resource Library at your fingertips to access when the time is right  

Only What You Need
Where Do You Want to Be in 6 Months?

Where do you want to be six months from now?

By next quarter, you could have:

  • A marketing budget that makes sense to you.
  • A channel strategy that makes sense for your business.
  • Control over how you invest this year.
  • A plan ready to grow as you do.

What our clients are saying

“When I came to the Lab, I knew what I needed my revenue to be. I knew how many new clients I wanted. But, I didn’t really know what the business was going to look like.
The Lab helped me hone in on exactly the things that needed to be solved.

What I really loved about it was the systematic approach. A building blocks approach to marketing strategy and a plan as opposed to ‘let’s write some cool stuff and throw it out there and see if it works.'”

L.L.,  CEO, Financial services company

“As Ilene’s favorite quote goes: “It’s hard to see the label when you’re inside the jar,” this is the bitter truth when you get so close to the project. I was so eager to get marketing tactics rolling, we fell into the trap of “Spray and Pray” marketing.
The Lab was an incredible wake up call that allowed us to take a step back, reevaluate our actions and create a strategic roadmap which became a much larger, but more productive, undertaking. We were able to find the “blue ocean” and now are very excited for the future results.”

Y.I., CEO, B2B Development company

The idea of leaving it in the hands of the CEO is very compelling. I’m all alone in this, so now I have smart people at my back. And I’m no longer wishing: if I only had a roadmap.
It was really good to have other senior people to bounce ideas off of so that you end up confirming your own thinking. The Lab offered a structure and a way to look at things to evaluate what we’re going to focus on. Because I can’t focus on the world. It helped me commit to focusing on this part of my business today, because otherwise you end up chasing your tail and getting nothing done.”

H.R., COO, Managed Tech Services