The Marketing Strategy Lab

by wsmg | Dec 23, 2020 | Uncategorized

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Welcome to the Lab

Course Content

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Welcome to the Lab 3 Topics

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Welcome + Instructions

Getting Started with Slack

Group Lab Recordings

Frame

Module 1: Define Success for Your Business 4 Topics

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How to Avoid Waste + Risk in Marketing

Setting Priorities

Submit Business Summary

Module 2: Appraise Opportunities 2 Topics

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Marketing Plan Basics

Channel Strategies

Module 3: The Role of Marketing 4 Topics

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Defining Marketing Objectives & Strategies

The Importance of Audience Selection

Brand Positioning

Brand Messaging

Focus

Module 4: Evaluate Assets 3 Topics

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Auditing Your Communication Assets

Know Your Performance Data

Module 5: Confirm Priorities 2 Topics

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Focus Your Strategies

Submit Your Focus Formula

Module 6: Select Tactics 2 Topics

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Tactics To Serve Your Strategies

Marketing + Sales Content Playbook

Formulate

Module 7: Finalize Strategies 2 Topics

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Your Marketing Plan Blueprint

Submit Your Marketing Blueprint

Module 8: Planning + Timetables 1 Topic

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Timeframe and Resource Needs

Module 9: Allocate Resources 1 Topic

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Budget + Staffing

RESOURCE LIBRARY

RESOURCE LIBRARY 5 Topics

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Strategy + Planning

Content Marketing

Performance Analytics Worksheets

Search Engine Marketing